Research Report Case Study One: the „Tagesschau“

After nearly one year of data generation (including 16 in-depth-interviews, two online surveys, three content analyses) and interpretation we are very proud to announce that the research report on our first case study is now available online (in German):

Wiebke Loosen / Jan-Hinrik Schmidt / Nele Heise / Julius Reimer / Mareike Scheler (2013): Publikumsinklusion bei der Tagesschau. Zusammenfassender Fallstudienbericht aus dem DFG-Projekt „Die (Wieder-)Entdeckung des Publikums“. Arbeitspapiere des Hans-Bredow-Instituts Nr. 26. Hamburg: Verlag Hans-Bredow-Institut, März 2013. Online:

The report presents and discusses the findings of our research at the most traditional German TV news cast, the „Tagesschau„. At first, we introduce our theoretical heuristic of audience inclusion which guided the several stages of our empirical work. The model differentiates between inclusion performances as well as inclusion expectations (of journalists / the medium under observation, and its users/recipients); everything else you need to know about the theoretical background of our project is presented in a journal article by Wiebke and Jan.

Secondly, we give an overview over the results of our research within the „Tagesschau“ newsroom, as well as the outcomes of the qualitative and quantitative surveys among the „Tagesschau“ audience. And finally, we discuss the implications of these findings with regard to: a) the inclusion level at the „Tagesschau“ (i.e. the [a]symmetry of inclusion performances on both sides), and b) the inclusion distance (i.e. the [in]concruency of mutual expectations) between journalists and audience members of the newscast. Additionally, two separate technical reports which document the basic descriptive tables from the surveys on the users and the editorial staff of the Tagesschau newsroom are online as well.

So, please feel free to share the good news and do not hesitate to get in contact with us if you have any questions, praise or critical remarks etc.



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