Notes on our „Corporate Eidentity“*

When our project started in October 2011, we decided to do it „Cyberscience 2.0″[1] style and we came up with the idea to create an account on Twitter (which can be found here, by the way). For one, we wanted to use Twitter as a tool of networking (with other researchers, journalists and media companies) as well as information and communication (e.g. tweeting information about new blog content, retweeting interesting „stuff“ about developments on the field of our project topics or conference tweeting). Moreover, our Twitter account functions as a digital business card (e.g. on presentation slides or in research-reports), which is easy to find and which helps people to follow our activities online. And yes, it also helps us to gain attention for our project and its outcomes.[2]

But we all know that Social Media activities do not work very well on a anonymous, impersonal basis. Hence, we had to find a striking (or at least „creative“) icon or avatar to represent our project in the Twittersphere. After months and months, a colleague of ours, Florian Hohmann, created our very own jPub20 egg – our „eIcon“ – a playful version of the Twitter default avatar, which became a very important piece of our „scientific corporate Eidentity“.

eIcon jPub20team eIcon jPub20team Easter Version

As you can see above: the „eIcon“ not only symbolizes the vast amount of intelligence of our project team members (note the glasses!). It is also flexible with regard to festivities and holidays (Easter in this case) and it can be used in a variety of contexts, e.g. as a „group portrait“ (as it has been used for a preview of our presentation at the annual conference of the DGPuK this year in Mainz). We are very proud of our „Eidentity“ and suggest that every publicly funded research project should have one.

However: Although some weeks are still ahead, we wish happy easter holidays to all our readers! Have a pleasant time and: may the eggs be with you.



* Warning: This posting might contain traces of (self) irony (and nuts).


[1] Nentwich, M. & König, R. (2012): Cyberscience 2.0. Research in the Age of Digital Social Networks. Frankfurt/M.: Campus Verlag.
[2] Besides these practices of identity, information and relationship management (see: Schmidt, J (2007). Blogging Practices. An Analytical Framework. Journal of Computer-Mediated Communication, 12(4), article 13), we use the Twitter account also for scientific purposes, e.g. the observation of our case studies or for the feature analyses.

Leave a Reply